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The Brand Blueprint Workshop: Crafting an Identity That Lasts

The Brand Blueprint Workshop: Crafting an Identity That Lasts

Wednesday, January 29, 2025 (10:00 AM - 12:00 PM) (HST)

Description

Join the Native Hawaiian Chamber of Commerce on  January 29, 2025, for an engaging workshop presented by Hawaiian Host Group and facilitated by award-winning branding expert Stijn Spaas. This interactive session delves into building a unique brand identity that resonates with your audience and leaves a lasting impression.


 Who Should Attend?

  • Small business owners aiming to elevate their brand presence.
  • Entrepreneurs and marketers ready to create an authentic and impactful identity.
  • Professionals eager to learn from a branding leader with real-world experience.



What You’ll Gain:

Brand Identity Clarity: Learn to craft verbal and visual elements that align with your business’s core values and resonate with your audience.

Actionable Insights: Acquire practical tools and strategies to develop a brand identity that stands the test of time.

Tailored Guidance: Engage in a Q&A session to identify key areas for improvement and shape future workshops.


Key Highlights:

 Expert Guidance from Stijn Spaas: As the Director of Corporate Brand Strategy at Hawaiian Host Group, Stijn has led transformative brand initiatives, including growing Instagram followers to over 350K and executing strategic community-driven campaigns.

 Networking Opportunities: Connect with like-minded professionals before and after the session to exchange ideas and build valuable relationships.


 Why Attend?
This workshop offers an opportunity to lay the foundation for a brand that inspires trust, loyalty, and recognition. Gain clarity, confidence, and actionable takeaways to make your brand unforgettable.


About the Speaker: Stijn Spaas

Get ready to learn from Stijn, a trailblazer in the world of branding and corporate strategy. As the Director of Corporate Brand Strategy at Hawaiian Host Group, Stijn has played a pivotal role in shaping the identity of beloved brands like Hawaiian Host, Mauna Loa, MacFarms, KOHO, and Kapua Orchards.

Recently recognized as Young Professional of the Year and named to the prestigious PBN 40 Under 40, Stijn's achievements reflect his unwavering dedication to innovation and excellence. Over the past five years, his leadership has resulted in:

 Transforming Branding: Built the Hawaiian Host Group corporate and employer brand from scratch, crafting a cohesive identity that resonates across North America and Asia.

 Strengthening Communication: Designed and implemented an internal communications strategy to inspire and engage over 500 team membersyear-round.

 Social Media Mastery: Grew Instagram followers to 350K+ and reached 23 million peoplethrough impactful organic content and campaigns.

 Seamless Integrations: Successfully onboarded 150 team members and integrated three new brands along with a 4,000-acre farm acquisition.

 Community Impact: Supported 70+ local community initiatives annually, contributing hundreds of thousands of dollars and countless in-kind donations to meaningful causes.

 Cultural Revitalization: Introduced creative initiatives like the Office Olympics and open financial sharing to reinvigorate company culture.

With limited resources, Stijn has consistently delivered extraordinary results, leveraging creativity, care, and collaboration. Whether he's building brand assets, crafting strategies, or supporting local communities, his work reflects his passion for making a positive impact.

This is your chance to learn from a branding expert who has proven time and time again how to elevate organizations through innovation and purpose.


 Event Details:

Date:  January 29, 2025

Time: 

Doors open at  10:00 AM for coffee, networking, and check-in.

Workshop:  10:30 AM – 11:30 AM

Networking:  11:30 AM – 12:00 PM

Location: Central Pacific Bank Honolulu - 220 S King St Floor 1, Honolulu, HI 96813


Limited seats available—reserve your spot today!

For more information contact andrew@nativehawaiianchamberofcommerce.org.

Pricing

Members: $15 Non-Members: $30

Central Pacific Bank
220 S. King Street
Honolulu, HI 96813 United States

Parking

  • Attendees can park in CPB’s parking structure (above the 3rd floor).
  • Parking validation will be provided.
  • Due to a bank meeting on that day, carpooling is strongly recommended.

 

Building Access

  • No special access is required for attendees.
  • From the parking structure, take the elevator to the 20th Floor.
  • The floor is secure; to gain access to the conference room, ring the doorbell to the right of the glass doors.

 

Event Contact
Andrew Rosen
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Wednesday, January 29, 2025 (10:00 AM - 12:00 PM) (HST)
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